Trainers
Click on our trainers' names to find out more.
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Alison Dawkins
Alison Dawkins is a director of 360 Training and has worked in the media and communications markets in both the US and the UK for over 20 years. Over that period she has balanced her role as a founding director of an international contract publishing organisation with a portfolio of 30 magazines and a team of over 80, with her role as a learning and development specialist.
In recent years she has specialised in delivering soft skills development programmes focusing in particular on the growing importance of Emotional Intelligence as a modern day management competency. She has worked with organisations in the designing of competency frameworks, the building of 360 appraisal frameworks and the delivery of feedback from board room to stock room.
As the War for Talent across business gathers pace she has recently spearheaded talent management initiatives for a number of diverse organisations focusing on the way organisations identify, engage, test and retain their greatest asset - their staff. Ally has worked with an extensive portfolio of different clients, including non-profit, membership, Blue Chip, PR and publishing.
Alison is a Political Science and Psychology graduate and a qualified trainer, facilitator and coach.
Alison's clients include:
- Amnesty International
- Associated Newspapers
- Europa Donna
- Finsbury Ltd
- Fishburn Hodges
- Haymarket Business Media
- Haymarket Consumer Media
- Informa Telecoms & Media
- Institute of Directors
- Nature Publishing Group
- Royal College of Physicians
- Redwood Group
- United Nations
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Carmel Silverosa
Carmel Silverosa is a highly experienced executive coach and management consultant with 15 years experience of leading her own successful business providing services to a wide range of industries spanning financial services, airlines, retail, manufacturing, technology and care. She has an MSc in Human Resource Development, is a Fellow of CIPD, qualified to use a range of psychometrics, and working towards professional accreditation of ICF.
Her corporate career was developed within the financial services industry, holding a number of challenging senior appointments and leading teams in Training and Development, Graduate Recruitment, Organisational Change.
In coaching, Carmel's strengths lie in working with managers to help them identify their goals, develop their confidence and abilities, overcome personal barriers to fulfil their leadership potential and deliver business results. She has also has extensive experience in the design and delivery of a wide range of management and personal development programmes including leadership and management skills, influencing skills, team development, performance management, assessment and selection skills.
Carmel's clients include:
- Aon
- British Airways
- Cancer Research UK
- Deutsche Bank
- Costa Coffee
- Harvey Nichols
- Institute of Directors
- Institute of Engineering and Technology
- KPMG
- 3i Venture Captial
- Thomas Miller Reinsurance
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Cath Caldwell
Cath is an experienced design consultant and art director whose clients have included Space Magazine, the Guardian, Studio Myerscough and Nexus Media. She is an experienced tutor of Graphic Design BA Course, as well as teaching general graphic design, fashion photography, packaging and multimedia.
Cath has been the Art director at Elle magazine from 1992 and currently combines this with teaching at Central Saint Martins. Cath has worked on New Woman, Conde Nast Traveler, New York Esquire and the Observer Sunday Magazine.
Cath's awards and experience include:
- D&AD Student Awards (tutor) 2004/03/02/01/00/99
- NY Society of Publication Designers Awards
- Periodical Publishers Awards judge
- Association of Illustrators judge
- Elle Illustration competition judge
- MAD (magazine Art Directors) co-founder
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Chris Scott-Gray
has worked in the media - as a journalist, editor and trainer - for over 15 years. He currently combines his training duties with freelance writing and running his own brand development consultancy. At the core of his work is an understanding of how businesses communicate to each other and the outside world.
Recent clients include: Redactive Media; Marks & Spencer; EMAP; Institue of Physics Publishing; The Charterd Institute of Public Finance and Accountancy; and The International Apparel Federation. Before spending five years as editor of the magazine Menswear, Chris worked on a number of business-to-business titles as a reporter, City Editor, Features Editor and Deputy Editor. He has also freelanced for a number of high profile titles, including FHM, The Guardian, Drapers and Retail Week.
Chris's clients include:
- Redactive Media Group
- Nature Publishing Group
- Institute of Physics
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Christina Lamb
is a web consultant, designer and illustrator with a fine art background. Since 1997 she has run training courses in the UK and Europe for training companies including Communication Skills Europe, Hoxton Bibliotech, Central Saint Martins and Metro New Media. Her courses cover software for website building and digital illustration, and she also offers search engine optimisation and usability consultancy.
In 2003, Christina took a part-time role as an Online Communications Manager for Shell International Petroleum Company and is continuing this responsibility alongside freelance web design and illustration commissions. Recent clients have included the BBC, University College London, Great Ormond Street Hospital and the European Commission.
Christina's clients include:
- TNT Group
- Redactive Media Group
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Dawn Kenton
is an experienced media sales and media sales management trainer and is a 360 associate. She began her career in regional press in 1994 where she progressed through sales and management roles across both classified and display advertising.
Dawn combines her experience of print and on line advertising solutions, gained from a background of selling into newspapers, glossy lifestyle and niche magazines (covering business to business, bridal and sport) with an understanding of the challenges faced by media salespeople in increasingly competitive markets. Dawn is skilled at enabling salespeople to hone their skills to successfully sell media solutions and manage their ever decreasing time.
Her experience in media sales management combined with her learning and development expertise enable her to deliver highly relevant and practical management sessions that help media sales managers get results.
Her qualifications include an MSc in Strategic HRM along with being an AFC qualified Performance Coach.
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Eric Musgrave
Eric Musgrave has spent more than 24 years as a full-time magazine journalist and has been editing titles for 20 years. He views magazines as uniquely flexible media which need clear direction from strong editors at the head of versatile, coherent, integrated teams.
Eric has directed launches and relaunches successfully, he has coordinated trilingual and bilingual magazines, and personally he has done almost every job on magazines from news reporter to fashion stylist to sub-editor.
He has a very commercial approach to editorial and believes the editor should also be brand guardian of the title.
He is regularly called upon to comment on issues relating to fashion retailing by television and radio news programmes. He is a trustee of the retail trade charity Retail Trust and a judge for this year's Periodical Publishers' Association awards.
Eric Musgrave was named Editor of the Year for Business and Professional Weekly Magazines by the PPA in 2003. He was also Editor of the Year in the Emap Communications awards in 2003 and Drapers was named re-launch of the year.
Despite being in an industry that is about communication, journalism still suffers from a lack of relevant training and passing on of experience. Too often people are given a new job, or are promoted, and then are largely left to learn on the job - just as their predecessors did. This is a sad waste of an opportunity for coaching and mentoring.
While general training sessions can be beneficial, one-to-one or small gatherings allow specific training requirements and day-to-day problems to be explored and examined, and the trainee arrives at realistic solutions.
In today's fast-moving and multi-skilled arena, editors and department heads need a wide range of management skills and commercial sense to complement the basic journalistic knowledge. Editors and senior journalists who understand the bigger publishing picture make a greater contribution to their titles.
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Jane Brocklebank
Jane Brocklebank has worked in marketing for over 20 years in a variety of client, agency and account management positions. She has held responsibilities for marketing communications, event organisation, project management, design, print buying and website management. The result is a well-rounded appreciation of the full marketing mix and skills in both strategic and tactical sales and marketing activity.
Jane has focused this experience and skill set into developing a successful business helping other businesses become more effective through communications, training and sales strategy. She is an effective communicator and has achieved coverage in both the national and local press for her recently launched website company.
Jane's clients include:
- Cancer Research UK
- Nature Publishing Group
- Europa Donna
- Informa Telecoms and Media
- Redactive Media Group
- Institute of Mechanical Engineers
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Karen May
Karen May has been a magazine journalist for more than 20 years and has been editor of five B2B and consumer magazines. She began her journalistic career in the business press before moving to Hong Kong for three years. There she worked on the region's leading lifestyle title for American Express Cardmembers and later on the launch of a pan-Asian music and film magazine.
On her return to the UK, she moved into customer publishing and has been a writer, sub-editor and editor for a range of client magazines including Lexus Cars, Cable & Wireless, Tesco, NASDAQ, BT and Nationwide.
For the past 10 years she has been freelance, working as a writer, editor and trainer for companies including IPC Magazines, BBC Magazines, Macmillan Publishing, Redwood Publishing and Redactive, among others. She also specialises in internal communications and has several clients in this field.
Karen's clients include:
- BBC Worldwide
- Redactive Media Group
- Nature Publising Group
- Camping and Caravanning Club
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Lara Ashworth
Lara is a people strategy and development professional, currently the Talent Director of ZenithOptimedia UK. Previously as Metro's Director of Talent and Culture Lara's design and implementation of a bespoke people strategy saw Metro become one of only 33 Investors In People Champion organisations,and listed as one of "Britain's Top Employers".
Lara's core skills lie in people strategy design, delivery of people initiatives, coaching and facilitation. Lara achieved her first-class Psychology degree from Cardiff University, before gaining her MA in Human Resource Management from the University of Westminster, as part of the 4 years she spent working in BT Human Resources. More recently she has completed the CIPD's Advanced Certificate in Coaching and Mentoring, and has become a trained facilitator. Lara is a regular columnist for People Management magazine.
Lara's clients include:
- Cancer Research UK
- Institute of Directors
- Europa Donna
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Liz Jones
Liz Jones is a trainer and HR consultant specialising in the impact of generational differences in the modern workplace. A Gen Y specialist she has worked for 5 years recruiting and developing young talent whilst consulting with businesses to help them attract and retain their future leaders.
Her professional experience includes running the graduate recruitment scheme at John Lewis HQ, where she ran regular workshops and full day recruitment centres. Other roles include co-ordinating the HR function at CHI & Partners, part of the WPP Group and most recently, leading the People & Practice function at top 50 PR agency, Launch Group. Whilst at the agency she launched their graduate recruitment days, created an annual development/review package and set up a successful mentoring scheme.
She graduated in 2006 with a First Class Honours from the University of Exeter, as well as the Dean's Commendation for Service to the University for her time as an ambassador working with local children to build aspirations and mentor their educational development.
She now runs thetrainingstudio, a business that helps companies attract, retain and develop their young talent. As well as facilitating knowledge and skills sessions, she is also involved in junior coaching.
In association with 360 she runs a number of courses around the issues surrounding generational differences at work, including:
- Bridging the Gap - generational theory in practice
- Digital Footprints - the impact of evolving technology
- Becoming the Boss - being a first time managers
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Lynette Lowthian
Lynette is a is a working journalist with more than 20 years' experience. She is currently Publishing Editor of the family life magazine, Right Start.
After completing her degree in Media and Communications, Lynette worked at Haymarket Publishing on a wide variety of titles, B2B, B2C and consumer. She later worked on the fortnightly Publishing News, where she acquired valuable insight into the workings of the publishing industry.
Lynette then went freelance, working on titles as diverse as The Sunday Times and Essentials to Girl About Town and My Guy magazines! She also gained local newspaper experience. After freelancing for several years, she took an in-house position at EMAP Elan, as education editor for Parents. She later moved to Right Start as editor.
Lynette's clients include:
- Redactive Media Group
- GNVQ Media: Basic, Intermediate and Advanced
- City and Guilds Print Journalism
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Rebecca Lemon
Rebecca is an experienced sales account manager and coach. She spent five years in publishing across a broad spectrum of titles in both B2B and consumer markets before concentrating her skills in change management and coaching. She joined the 360 Training team as an account manager and sales trainer in 2006. Her key strengths lie in skills auditing, development and empowering personal awareness and sales training.
In her spare time Rebecca teaches a night school class in Italian and runs a French group for pre-school children.
Rebecca's clients include:
- Hachette Filipacchi UK Ltd
- The London Tourist Board
- General Dynamics
- University of Leicester
- Institute of Directors
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Robert Hutchinson
Robert Hutchinson was defence correspondent for the Press Association, Britain's national news agency, in 1976-1983, before moving to Jane's Information Group as part of the team that successfully launched the prestigious magazine Jane's Defence Weekly in 1984.
Three years later he became Publishing Director of Jane's Information Group, responsible for a broad range of defence and aviation magazine, book and newsletter titles, both hard-copy and digital, in the UK, USA and Switzerland.
After leaving Jane's at the end of 1997, he has written a number of books on defence issues, including Jane's Submarines, published by HarperCollins, and Weapons of Mass Destruction (Weidenfeld & Nicholson) as well as training for a large number of prestigious media organisations, both print and broadcast. He has broadcasted weekly on three Washington DC radio stations on geopolitical matters as well as continuing to write on defence and security issues for a number of magazine titles.
Robert is chairman of the media members of the Defence, Press and Broadcasting Advisory Committee, the system that offers advice to the British media on reporting on national security issues. He also represents the Periodical Publishers' Association on the committee. He libel reads copy for a number of magazines.
Robert's clients include:
- Camping & Caravanning Club
- Redactive Media Group
- Redwood Group
- UK Metro
- Business in the Community
- Nature Publishing Group
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Sandra Bull
Sandra Bull has over 20 years' experience in all areas of communication, from journalism and corporate public relations through to internal communications and training and development.
As well as running her own communications consultancy, she works very closely with 360 Training and is a familiar face with several key clients. Her training sessions often draw on her day-to-day experience working with a number of major high street retailers, publishers and online organisations.
Sandra's area of training specialism centres on communications, ranging from pragmatic sessions such as Time Management and Presentation Skills through to leadership subjects that include Influencing & Persuading and Managing Good Relations. She regularly runs specialist sessions in Internal Communications, Report Writing and Handling the Media, drawing on her specific experience as a journalist and corporate communicator.
Sandra spent the first 12 years of her career as a news journalist, with nine of those spent on B2B titles in the fashion retail sector. Close contacts in the industry led to her joining Arcadia Group to become its Head of Corporate Relations. Sandra then moved to Mothercare where she was responsible for the full gamut of corporate communications, and was part of the company's Leadership Development Programme.
After nine years in corporate relations, Sandra left Mothercare in 2005 to establish her own communications consultancy.
Sandra's clients include:
- Cancer Research UK
- Figleaves.com
- Nature Publishing Group
- Brands2life
- Midnight Communications
- Ruder Finn
- Europa Donna
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Shana Mazin
Shana started her career in recruitment advertising at aia in 1992 as a Trainee Account Executive and worked as an Account Manager and Client Services Manager before moving to a media specific role in 2000.
She specialised in online recruitment and was then promoted to Head of Media in 2004. Shana spent a large part of her time championing the use of online at aia and ensuring that the agency was offering their clients integrated marketing solutions. As Head of Media, as well as managing the agency's media relationships and contracts, Shana also had a client-facing role and was involved in devising and implementing major attraction strategies for clients such as Virgin Atlantic, Toyota, Centrica, British Gas, Abbey, QinetiQ, Lloyds TSB, NATS & Three. She was also responsible for media planning and buying for aia's overseas property and exhibitions team from 2004.
In 2007, Shana delivered training courses for 360 and Euro RSCG Riley in London, Glasgow, Manchester and Birmingham. Her training courses to date have covered online recruitment, media planning & buying, devising creative media solutions and rationale writing. All Shana's training courses are bespoke to client briefs and incorporate hands-on coaching sessions. Additional coaching time can also be booked separately, where Shana spends one-on-one time with individuals helping them work through real client projects to ensure that they can put what they have learned into practice.
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Steve Richardson
Steve Richardson is a Fellow of the Institute of Chartered Accountants. After qualifying he joined a large City firm, now part of Ernst Young, to gain experience before moving into industry. Moving into business, for 12 years Steve held senior financial posts firstly in a service company, then a manufacturing company and finally a distribution company. He was then appointed General Manager and subsequently Managing Director of the distribution company. Steve led the growth of the company for 7 years, achieving turnover of �9M and profits of �1M before the company was sold to Shell. Returning to financial management, Steve was appointed Finance Director of a group of four Ford dealerships with turnover of �65M and employing 320 people.
For the last 8 years Stephen has been engaged in the development, design, and delivery of tailored finance, and management development programmes drawing on both his financial expertise and management experience. His programmes are participative, his style being typically described as professional and pragmatic.
De-mystifying finance and making finance fun are his aims.
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Wendy Latham
works as a freelance illustrator and also teaches digital design for print and screen. She has over fifteen years experience in creative design for print. For the last nine years she has been using Mac platform computers for design and image manipulation. She has produced illustrations for a range of publications including The Times, Sunday Times, Campaign, Marie Claire, Mojo, Personal Computer World and MacUser.
Specialising in Adobe Photoshop, Illustrator and InDesign, Macromedia FreeHand and QuarkXPress, since 1995 she has taught a range of courses related to print and web publishing, using both the PC and Macintosh platform, teaching in a class situation and on a one-to-one basis. She has worked as a tutor at Central Saint Martins College of Art, Kingsway College and Hoxton Bibliotech.
Wendy's clients include:
- Redactive Media Group
- Nature Publishing Group
- Redwood Group
