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Innovation and Creative Thinking


Overview
Is creative thinking an innate skill or a state of mind? We like to think it's the latter and that any team can be encouraged to up its creative ante. But in order to break out of traditional thinking processes, it's essential to make yourself think differently about the challenges or issues you face. Here, we'll help open up new opportunities and provide dynamic solutions to commercial problems. At the end of this course you'll be able to draw on a variety of techniques to help stimulate creative thinking and turn such thinking into commercial reality, and ultimately success.
Key topic areas
- The role for problem definition, the diagnostic.
- Creative thinking techniques - evolution to revolution.
- The SCAMPER Technique.
- Morphological analysis.
- The Reframing Matrix, the Reversal Technique.
- The role for the Brainstorm, the Analogy Exercise and Random Word Seeding.
- Exploring solutions - identifying best fit.
- Evaluating solutions using the Plus/Minus/Interesting (PMI) Technique.
- Green light? Transforming creativity into reality.
